SMEAL WIKI

A Knowledge-Based System for Advertising Design

Raymond R. Burke, Arvind Rangaswamy, Jerry Wind, Jehoshua Eliashberg
Year1990
VenueMarketing Science
Typearticle
Citations80
DOI10.1287/mksc.9.3.212
OpenAlexW2058703800

Topics

Artificial Intelligence in GamesHeuristicsComputer scienceKnowledge baseExpert systemDomain knowledge