SMEAL WIKI

Customerization: The next revolution in mass customization

Jerry Wind, Arvind Rangaswamy
Year2001
VenueJournal of Interactive Marketing
Typearticle
Citations525
DOI10.1002/1520-6653(200124)15:1<13::aid-dir1001>3.0.co;2-#
OpenAlexW1982983502

Topics

Product Development and CustomizationMass customizationPersonalizationThe InternetFace (sociological concept)Computer science