Product Development and Customization

Field	Business, Management and Accounting
Subfield	Management of Technology and Innovation
Domain	Social Sciences
OpenAlex	T11729

Smeal faculty

• Aydin Alptekinoglu - score 6.0
• Saurabh Bansal - score 3.0
• John C. Liechty - score 1.0
• Arvind Rangaswamy - score 1.0
• Terry P. Harrison - score 1.0

Papers

• Customerization: The next revolution in mass customization (2001) - cites 525
• Choice Menus for Mass Customization: An Experimental Approach for Analyzing Customer Demand with an Application to a Web-Based Information Service (2001) - cites 193
• Mass Customization vs. Mass Production: Variety and Price Competition (2007) - cites 172
• Sales and operations planning in systems with order configuration uncertainty (2010) - cites 49
• Is Adopting Mass Customization a Path to Environmentally Sustainable Fashion? (2022) - cites 31
• Mass Customization Versus Mass Production: Variety and Price Competition (2005) - cites 31
• What servicizing demands of a company: The need for inter‐functional coordination (2022) - cites 17
• Can mass customization <i>slow</i> fast fashion down? The impact on time‐to‐disposal and willingness‐to‐pay (2023) - cites 16
• Leadtime-Variety Tradeoff in Product Differentiation (2010) - cites 14
• Quantifying Uncertainties and Risks Using Managerial Judgments in a Dynamic New Product Development Environment (2016) - cites 10
• Is Adopting Mass Customization a Path to Environmentally Sustainable Fashion? (2020) - cites 10
• Quantifying Uncertainties and Risks Using Managerial Judgments in a Dynamic New Product Development Environment (2016) - cites 6