SMEAL WIKI

Mass Customization vs. Mass Production: Variety and Price Competition

Aydın Alptekinoğlu, Charles J. Corbett
Year2007
VenueManufacturing & Service Operations Management
Typearticle
Citations172
DOI10.1287/msom.1070.0155
OpenAlexW3122755457

Topics

Product Development and CustomizationMass customizationCompetition (biology)Production (economics)Variety (cybernetics)Industrial organization