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The Role of Marketing in Digital Business Platforms

Arvind Rangaswamy, Nicole Moch, Claudio Felten, Gerrit van Bruggen, Jaap E. Wieringa, Jochen Wirtz
Year2020
VenueJournal of Interactive Marketing
Typearticle
Citations293
DOI10.1016/j.intmar.2020.04.006
OpenAlexW3043736506

Topics

Digital Marketing and Social MediaBusinessMarketingProcess management