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Assessing the Predictive Accuracy of Two Utility-Based Theories in a Marketing Channel Negotiation Context

Jehoshua Eliashberg, Stephen A. LaTour, Arvind Rangaswamy, Louis W. Stern
Year1986
VenueJournal of Marketing Research
Typearticle
Citations78
DOI10.1177/002224378602300202
OpenAlexW2315590823

Topics

Conflict Management and NegotiationNegotiationRobustness (evolution)Decision theoryContext (archaeology)Predictive power