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Customer behavior across competitive loyalty programs

Farnoosh Khodakarami, J. Andrew Petersen, Rajkumar Venkatesan
Year2023
VenueJournal of the Academy of Marketing Science
Typearticle
Citations14
DOI10.1007/s11747-023-00965-z
OpenAlexW4385658719

Topics

Customer Service Quality and LoyaltyBusinessLoyalty business modelMarketingLoyaltyConsumer behaviour