Consumer behaviour

Field
Subfield
Domain
OpenAlex	C23213687

Smeal faculty

• J. Andrew Petersen - score 0.6
• Meg G. Meloy - score 0.5
• Hans Baumgartner - score 0.5
• Marvin E. Goldberg - score 0.5
• Jennifer Chang Coupland - score 0.5
• Karen Page Winterich - score 0.4

Papers

• Understanding Materialism Among Youth (2003) - cites 365
• Toward a Personology of the Consumer: Figure 1 (2002) - cites 241
• A Framework for the Consumer Psychology of Morality in the Marketplace (2018) - cites 96
• Customer behavior across competitive loyalty programs (2023) - cites 14
• Network analyses of brand switching behavior (1996) - cites 10
• Beyond the Thermostat: A Research Agenda for Distinguishing Consumer Thermoregulation from Retail Temperature Interventions Across the Customer Journey (2025) - cites 1