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Beyond the Thermostat: A Research Agenda for Distinguishing Consumer Thermoregulation from Retail Temperature Interventions Across the Customer Journey

Gretchen R. Ross, Meg Meloy, Simon J. Blanchard
Year2025
VenueSSRN Electronic Journal
Typepreprint
Citations1
DOI10.2139/ssrn.5389613
OpenAlexW7128190129

Topics

Consumer Retail Behavior StudiesCognitive reframingThermoregulationPsychological interventionConsumer behaviourElement (criminal law)