SMEAL WIKI

A Framework for the Consumer Psychology of Morality in the Marketplace

Margaret C. Campbell, Karen Page Winterich
Year2018
VenueJournal of Consumer Psychology
Typearticle
Citations96
DOI10.1002/jcpy.1038
OpenAlexW2793265100

Topics

Ethics in Business and EducationMoralityPsychologyConsumer behaviourSocial psychologyPositive economics