SMEAL WIKI

Are Product Returns a Necessary Evil? Antecedents and Consequences

J. Andrew Petersen, V. Kumar
Year2009
VenueJournal of Marketing
Typearticle
Citations210
DOI10.1509/jmkg.73.3.035
OpenAlexW4230487973

Topics

Consumer Market Behavior and PricingMarketingBusinessCustomer profitabilityCustomer retentionCustomer lifetime value