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Are Product Returns a Necessary Evil? Antecedents and Consequences

J. Andrew Petersen, V. Kumar
Year2009
VenueJournal of Marketing
Typearticle
Citations248
DOI10.1509/jmkg.73.3.35
OpenAlexW2132881979

Topics

Customer churn and segmentationBusinessMarketingCustomer profitabilityCustomer lifetime valueCustomer retention