SMEAL WIKI

Measuring and Managing Customer Engagement Value Through the Customer Journey

Rajkumar Venkatesan, J. Andrew Petersen, Leandro Angotti Guissoni
Year2017
Venue
Typebook-chapter
Citations25
DOI10.1007/978-3-319-61985-9_3
OpenAlexW2753140789

Topics

Customer Service Quality and LoyaltyCustomer engagementCustomer advocacyCustomer intelligenceCustomer retentionVoice of the customer