Customer engagement

Field
Subfield
Domain
OpenAlex	C2776915394

Smeal faculty

• J. Andrew Petersen - score 0.9
• Keran Zhao - score 0.4

Papers

• Measuring and Managing Customer Engagement Value Through the Customer Journey (2017) - cites 25
• Modeling Co-Engagement Patterns in Brand Information Networks (2022) - cites 0