Customer advocacy

Field
Subfield
Domain
OpenAlex	C31367271

Smeal faculty

• J. Andrew Petersen - score 0.7
• Stefan Wuyts - score 0.7

Papers

• Outsourcing customer support: The role of provider customer focus (2014) - cites 63
• Measuring and Managing Customer Engagement Value Through the Customer Journey (2017) - cites 25