SMEAL WIKI

The performance implications of outsourcing customer support to service providers in emerging versus established economies

Néomie Raassens, Stefan Wuyts, Inge Geyskens
Year2014
VenueInternational Journal of Research in Marketing
Typearticle
Citations32
DOI10.1016/j.ijresmar.2014.01.002
OpenAlexW2109020622

Topics

Outsourcing and Supply Chain ManagementBusinessOutsourcingKnowledge process outsourcingCustomer retentionEmerging markets