SMEAL WIKI

MAXIMIZING ROI or Profitability

V. Kumar, J. Andrew Petersen
Year2004
VenueJournal of Marketing Research
Typearticle
Citations7
DOI10.1002/jdd.13074
OpenAlexW36165252

Topics

Financial Reporting and Valuation ResearchProfitability indexBusinessEconometricsEconomicsFinance