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Keyword Selection Strategies in Search Engine Optimization: How Relevant is Relevance?

Mayank Nagpal, J. Andrew Petersen
Year2020
VenueJournal of Retailing
Typearticle
Citations74
DOI10.1016/j.jretai.2020.12.002
OpenAlexW3116714104

Topics

Consumer Market Behavior and PricingRelevance (law)Computer scienceSearch engineInformation retrievalSelection (genetic algorithm)