SMEAL WIKI

Leveraging stakeholder networks with outside-in marketing

J. Andrew Petersen, Franziska Schmid
Year2020
VenueIndustrial Marketing Management
Typearticle
Citations7
DOI10.1016/j.indmarman.2020.11.006
OpenAlexW3098999439

Topics

Customer Service Quality and LoyaltyStakeholderStakeholder theoryRealmKnowledge managementKey (lock)