SMEAL WIKI

Defining, Measuring, and Managing Business Reference Value

V. Kumar, J. Andrew Petersen, Robert P. Leone
Year2012
VenueJournal of Marketing
Typearticle
Citations60
DOI10.1509/jm.11.0424
OpenAlexW2124013385

Topics

Customer Service Quality and LoyaltyValue (mathematics)Measure (data warehouse)BusinessMarketingTest (biology)