SMEAL WIKI

Developing Donor Relationships: The Role of the Breadth of Giving

Farnoosh Khodakarami, J. Andrew Petersen, Rajkumar Venkatesan
Year2015
VenueJournal of Marketing
Typearticle
Citations56
DOI10.1509/jm.14.0351
OpenAlexW2089416141

Topics

Nonprofit Sector and VolunteeringDonationVariety (cybernetics)MarketingBusinessPublic relations