SMEAL WIKI

Choosing the Right Metrics to Maximize Profitability and Shareholder Value

J. Andrew Petersen, Leigh McAlister, David J. Reibstein, Russell S. Winer, V. Kumar, Geoff Atkinson
Year2009
VenueJournal of Retailing
Typearticle
Citations157
DOI10.1016/j.jretai.2008.11.004
OpenAlexW2096321101

Topics

Customer Service Quality and LoyaltyMarketingBusinessReturn on marketing investmentMarketing managementOrder (exchange)