SMEAL WIKI

Customer-based execution strategy in a global digital economy

J. Andrew Petersen, Brianna JeeWon Paulich, Farnoosh Khodakarami, Stavroula Spyropoulou, Vikas Kumar
Year2021
VenueInternational Journal of Research in Marketing
Typearticle
Citations30
DOI10.1016/j.ijresmar.2021.09.010
OpenAlexW3207250320

Topics

Digital Marketing and Social MediaMultinational corporationBusinessMarketingContext (archaeology)Product (mathematics)