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Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis

John Liechty, Duncan Κ. H. Fong, Wayne S. DeSarbo
Year2005
VenueMarketing Science
Typearticle
Citations87
DOI10.1287/mksc.1040.0088
OpenAlexW2124307731

Topics

Consumer Market Behavior and PricingConjoint analysisBayesian probabilityComputer scienceAggregate (composite)Perspective (graphical)