SMEAL WIKI

Estimating Substitution and Basket Effects in Retail Stores: Implications for Assortment Planning

Vidya Mani, Douglas J. Thomas, Saurabh Bansal
Year2016
VenueSSRN Electronic Journal
Typearticle
Citations6
DOI10.2139/ssrn.2878215
OpenAlexW2608729570

Topics

Consumer Market Behavior and PricingSubstitution (logic)BusinessAdvertisingMarketingComputer science