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Exceptional Paper—ADVISOR 2: Modeling the Marketing Mix Decision for Industrial Products

Gary L. Lilien
Year1979
VenueManagement Science
Typearticle
Citations169
DOI10.1287/mnsc.25.2.191
OpenAlexW2110801834

Topics

Consumer Market Behavior and PricingMarketing mix modelingMarketingMarketing mixCompetitor analysisProduct (mathematics)