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Estimating Substitution and Basket Effects in Retail Stores: Implications for Assortment Planning

Vidya Mani, Douglas J. Thomas, Saurabh Bansal
Year2021
VenueManagement Science
Typearticle
Citations10
DOI10.1287/mnsc.2021.4128
OpenAlexW3217438889

Topics

Consumer Market Behavior and PricingSubstitution (logic)RevenueMultinomial logistic regressionBusinessSubstitution effect