SMEAL WIKI

Bridging the Academic–Practitioner Divide in Marketing Decision Models

Gary L. Lilien
Year2011
VenueJournal of Marketing
Typearticle
Citations158
DOI10.1509/jmkg.75.4.196
OpenAlexW2173517363

Topics

Consumer Market Behavior and PricingMarketingIntermediaryBridging (networking)IncentiveBusiness