SMEAL WIKI

A Three-Stage Model of Industrial Trade Show Performance

Srinath Gopalakrishna, Gary L. Lilien
Year1995
VenueMarketing Science
Typearticle
Citations182
DOI10.1287/mksc.14.1.22
OpenAlexW2075836828

Topics

Conferences and Exhibitions ManagementPromotion (chess)Competition (biology)Computer scienceIndustrial organizationSpace (punctuation)