SMEAL WIKI

The Purchasing of Full-Service Contracts:

Stefan Stremersch, Stefan Wuyts, R.T. Frambach
Year2001
VenueIndustrial Marketing Management
Typearticle
Citations270
DOI10.1016/s0019-8501(99)00090-5
OpenAlexW2164204630

Topics

Customer Service Quality and LoyaltyBusinessPurchasingService (business)Full serviceMarketing