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Seeing Through the Eyes of a Rival: Competitor Acumen Based on Rival-Centric Perceptions
Wenpin Tsai
, Kuo‐Hsien Su, Ming-Jer Chen
Year
2011
Venue
Academy of Management Journal
Type
article
Citations
177
DOI
10.5465/amj.2011.64870138
OpenAlex
W1983204720
Topics
Business Strategy and Innovation
Competitor analysis
Construct (python library)
Perception
Marketing
Market share