SMEAL WIKI

Vertical Marketing Systems for Complex Products: A Triadic Perspective

Stefan Wuyts, Stefan Stremersch, Christophe Van den Bulte, Philip Hans Franses
Year2004
VenueJournal of Marketing Research
Typearticle
Citations192
DOI10.1509/jmkr.41.4.479.47015
OpenAlexW2112177625

Topics

Customer Service Quality and LoyaltyVendorBusinessMarketingInterpersonal tiesPerspective (graphical)