Exploratory research

Field
Subfield
Domain
OpenAlex	C85973986

Smeal faculty

• Hans Baumgartner - score 1.3
• Gary L. Lilien - score 0.6
• Linda K. Trevino - score 0.6
• Donald C. Hambrick - score 0.5

Papers

• Media Symbolism, Media Richness, and Media Choice in Organizations (1987) - cites 898
• Large Corporate Failures as Downward Spirals (1988) - cites 775
• The Role of Optimum Stimulation Level in Exploratory Consumer Behavior (1992) - cites 709
• Exploratory consumer buying behavior: Conceptualization and measurement (1996) - cites 584
• An Exploratory Investigation of the Structure of the Buying Center in the Metalworking Industry (1984) - cites 163