Consumer research

Field
Subfield
Domain
OpenAlex	C2992166776

Smeal faculty

• Hans Baumgartner - score 0.7
• Karen Page Winterich - score 0.4

Papers

• Assessing Measurement Invariance in Cross‐National Consumer Research (1998) - cites 4683
• Helpful Hopefulness: The Effect of Future Positive Emotions on Consumption (2011) - cites 233