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Helpful Hopefulness: The Effect of Future Positive Emotions on Consumption
Karen Page Winterich
, Kelly L. Haws
Year
2011
Venue
Journal of Consumer Research
Type
article
Citations
233
DOI
10.1086/659873
OpenAlex
W3125264974
Topics
Behavioral Health and Interventions
Hopefulness
Consumption (sociology)
Psychology
Consumer research
Social psychology