SMEAL WIKI

The store of the future: Engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction

Courtney Szocs, Yeseul Kim, Mikyoung Lim, Christian Arroyo Mera, Dipayan Biswas
Year2023
VenueJournal of Retailing
Typearticle
Citations42
DOI10.1016/j.jretai.2023.11.005
OpenAlexW4388979847

Topics

Consumer Retail Behavior StudiesLeverage (statistics)MarketingBusinessInterpersonal communicationSpace (punctuation)