SMEAL WIKI

The Market Valuation of Outsourcing New Product Development

Néomie Raassens, Stefan Wuyts, Inge Geyskens
Year2012
VenueJournal of Marketing Research
Typearticle
Citations92
DOI10.1509/jmr.09.0317
OpenAlexW2160981800

Topics

Innovation and Knowledge ManagementOutsourcingBusinessValuation (finance)Industrial organizationCorporate governance