SMEAL WIKI

Partner selection in B2B information service markets

Stefan Wuyts, Peter C. Verhoef, Remco Prins
Year2009
VenueInternational Journal of Research in Marketing
Typearticle
Citations65
DOI10.1016/j.ijresmar.2008.07.008
OpenAlexW2096737189

Topics

Customer Service Quality and LoyaltyService (business)Selection (genetic algorithm)BusinessMarketingService provider