SMEAL WIKI

Know Yourself and Know Your Enemy: An Analysis of Firm Recommendations and Consumer Reviews in a Competitive Environment1

Wael Jabr, Zhiqiang Zheng
Year2014
VenueMIS Quarterly
Typearticle
Citations145
DOI10.25300/misq/2014/38.3.01
OpenAlexW2132289179

Topics

Digital Marketing and Social MediaVariety (cybernetics)AdversaryProduct (mathematics)Context (archaeology)Marketing