SMEAL WIKI

2-Q: Low Fit in Co-Branding: Explaining the Success of Designer-For-Retailer Collaborations

Gabriel E. Gonzales, J.H. Slot, Margaret G. Meloy
Year2017
VenueACR North American Advances
Typearticle
Citations0
DOI(no DOI)
OpenAlexW2788298993

Topics

Marketing and Advertising StrategiesBusinessMarketingAdvertisingIndustrial organization