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Marketing and Advertising Strategies
OpenAlex topic - T13355
Field
Business, Management and Accounting
Subfield
Marketing
Domain
Social Sciences
OpenAlex
T13355
Smeal faculty
Johanna H. Slot
- score 1.0
Papers
2-Q: Low Fit in Co-Branding: Explaining the Success of Designer-For-Retailer Collaborations
(2017)
- cites 0