Marketing strategy

Field
Subfield
Domain
OpenAlex	C93032411

Smeal faculty

• J. Andrew Petersen - score 0.6
• Gary L. Lilien - score 0.4

Papers

• Assessing Response to Industrial Marketing Strategy (1978) - cites 148
• Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A Review of Theoretical and Empirical Evidence (2005) - cites 136