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Decision model
OpenAlex concept - C59594135
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OpenAlex
C59594135
Smeal faculty
Marvin E. Goldberg
- score 0.5
Gary L. Lilien
- score 0.4
Papers
Marketing Decision Making: A Model Building Approach
(1984)
- cites 294
The Dissonance Model in Post-Decision Product Evaluation
(1970)
- cites 135