Decision model

Field
Subfield
Domain
OpenAlex	C59594135

Smeal faculty

• Marvin E. Goldberg - score 0.5
• Gary L. Lilien - score 0.4

Papers

• Marketing Decision Making: A Model Building Approach (1984) - cites 294
• The Dissonance Model in Post-Decision Product Evaluation (1970) - cites 135