SMEAL WIKI

The Dissonance Model in Post-Decision Product Evaluation

Joel B. Cohen, Marvin E. Goldberg
Year1970
VenueJournal of Marketing Research
Typearticle
Citations135
DOI10.1177/002224377000700305
OpenAlexW2320357682

Topics

Consumer Behavior in Brand Consumption and IdentificationCognitive dissonanceProduct (mathematics)InstantPsychologyDecision model