Audience measurement

Field
Subfield
Domain
OpenAlex	C82307848

Smeal faculty

• Sean Melessa - score 0.7
• Keran Zhao - score 0.7

Papers

• Understanding the Role of Video Quality and Emotion in Live Streaming Viewership (2021) - cites 2
• The Role of Digital Ad Clutter in Ad Viewership, Memory, and Conversion Outcomes (2024) - cites 0