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Sean Melessa
Marketing - Faculty
Prototype page. OpenAlex match is heuristic - flag errors to Jason.
Department
Marketing
Position
Faculty
PSU profile
https://directory.smeal.psu.edu/sjm6134
OpenAlex
A5099585426
Works (OpenAlex)
1
Citations
0
h-index
0
Match confidence
high
Top works
The Role of Digital Ad Clutter in Ad Viewership, Memory, and Conversion Outcomes
(2024)
- SSRN Electronic Journal - cites: 0
Topics
Technology Adoption and User Behaviour
Audience measurement
Clutter
Computer science
Psychology
Business