SMEAL WIKI

When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model

Karen Page Winterich, Vikas Mittal, Karl Aquino
Year2013
VenueJournal of Marketing
Typearticle
Citations241
DOI10.1509/jm.11.0477
OpenAlexW2088033275

Topics

Nonprofit Sector and VolunteeringIdentity (music)InternalizationDonationSocial psychologyMoral behavior