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Value from technology licensing – The role of monitoring and licensing experience
Erik Mooi,
Stefan Wuyts
Year
2021
Venue
International Journal of Research in Marketing
Type
article
Citations
21
DOI
10.1016/j.ijresmar.2021.01.002
OpenAlex
W3137614107
Topics
Intellectual Property and Patents
Licensee
Business
Industrial organization
Corporate governance
Downstream (manufacturing)