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Smiling faces on food packages can increase adults' purchase likelihood for children

Sara Williamson, Courtney Szocs
Year2021
VenueAppetite
Typearticle
Citations9
DOI10.1016/j.appet.2021.105301
OpenAlexW3163945195

Topics

Consumer Behavior in Brand Consumption and IdentificationProduct (mathematics)PsychologyAdvertisingConsumption (sociology)Food marketing