SMEAL WIKI

Mood, Awareness, and Product Evaluation

Gerald J. Gorn, Marvin E. Goldberg, Kunal Basu
Year1993
VenueJournal of Consumer Psychology
Typearticle
Citations221
DOI10.1016/s1057-7408(08)80016-2
OpenAlexW1972980224

Topics

Color perception and designMoodPsychologySocial psychologyCognitive psychologyClinical psychology